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Avalanche's new Twitter campaign encourages Colorado to unite, show off skills and human spirit

By Ryan Williamson, SportsEngine, 04/28/20, 10:45AM MDT


Players, coaches and fans may be separated, but they can stay connected through sharing how they are spending time away from hockey by posting to Twitter using #COHockeyAllIn.

Jason Schofield, the director of amateur hockey development for the Colorado Avalanche, is well aware of the hockey communities throughout the Centennial State. 

While each group is found in separate cities and has different cultures, together they form the nucleus of Colorado's expanding amateur hockey scene. 

“It’s a tight community, and they are connected and driven,” he said.

Schofield also knows those connections are even more important at a time when distancing is necessary and beneficial. He's seen evidence of it in the ways individual communities have stayed united while hockey has been put on ice.

“It’s been cool to see how connected all these associations and people are,” Schofield said. “They’re being productive and not letting this become a negative.”

They also want the hashtag to show the best of human nature and ask community members to show all the ways people our helping in the hockey community.

The campaign includes incentives for people use the hashtag and participate in the fun.

Those posting to Twitter using #COHockeyAllIn can win prizes, such as jerseys with personalized autographs from current and former Avalanche players. Other tweeters may receive messages from current or former Avs who plan to interact with posts using the hashtag.

Schofield said the campaign is still in the early stages and followers can expect new tweets from the Avs each week. However, the types of posts could expand beyond drills, trick shots or tweets from the Avalanche as more people begin sharing what they are doing and seeing the hockey communities. Schofield also said tweeters can post any time and there are no limits to the frequency of their sharing. The goal is for people to check the hashtag often, which will strengthen the sense of community.

“We’re all just one hockey family,” he said. “We’re doing this together, whether you’re a first-year mite or Nathan MacKinnon. We’re all just one big hockey family here in Colorado.”

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